Privacy Policy

Ligne St. Barth (“we,” “us,” or “our”) is firmly committed to safeguarding the privacy and personal data of all users who interact with our website, ligne-stbarth.com (the “Site”). We recognize the importance of transparent data practices and are dedicated to processing your personal information in accordance with applicable data protection laws, including the European Union General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant privacy legislation. This Privacy Policy outlines how we collect, use, disclose, and secure your personal data, as well as your rights in relation to that information.

1. Commitment to Privacy and Data Protection

We respect your privacy and are committed to protecting your personal data. This Privacy Policy is designed to inform you of our data handling practices in a clear, transparent, and accessible manner. We emphasize principles of data minimization, integrity, confidentiality, and accountability in all our personal data processing activities.

2. Scope of this Policy and Our Role as Data Controller

This Privacy Policy applies to all users who visit or use ligne-stbarth.com, including customers, subscribers, and general browsers. Ligne St. Barth serves as the data controller with respect to personal data collected through our Site and associated communication channels. This means we determine the purposes and means of processing your personal information.

3. Categories of Personal Data We Process

We may collect and process the following categories of personal data, either directly from you or automatically through your interaction with our Site:

a. Usage Data
Includes information such as IP address, browser type and version, operating system, referral URLs, pages visited, session duration, and other diagnostic data collected through cookies and analytics tools.

b. Account Data
Includes full name, billing and shipping address, email address, and phone number, typically collected during account registration or checkout.

c. Profile Data
Includes purchase history, saved items, personal preferences, account settings, and behavioral data resulting from your interaction with our Site and marketing content.

d. Communication Data
Includes records of customer service interactions, support tickets, emails sent to [email protected], and other correspondence.

e. Technical Data
Includes device type, device identifiers, screen resolution, system and performance information, and configuration data.

f. Transaction Data
Includes payment card details, order history, billing and shipping details, and information necessary to process your transactions securely.

g. Preference Data
Includes your marketing communication preferences, selected language and currency, product interest categories, and consent to marketing or promotional activities.

4. Legal Bases for Processing Personal Data

We rely on several legal bases for processing personal data under GDPR and CCPA, including:

– Consent: Where you have actively consented to the processing of your data (e.g., for direct marketing emails).
– Contractual Necessity: When data processing is necessary to fulfill a contract with you (e.g., processing your orders).
– Legal Obligation: When we are required to comply with a legal obligation (e.g., fraud prevention or tax laws).
– Legitimate Interest: When processing is necessary for our legitimate business interests and is not overridden by your rights and interests (e.g., website security, service improvement, marketing performance analysis).

5. Your Rights

Depending on your jurisdiction and applicable data protection laws, you may have the following rights:

– Right of Access – to request a copy of your personal data we hold.
– Right to Rectification – to correct inaccurate or incomplete personal data.
– Right to Erasure – to request deletion of your personal information, subject to legal limitations.
– Right to Restrict Processing – to limit how we use your personal data in specific situations.
– Right to Data Portability – to receive your data in a structured, commonly used format and transmit it to another controller.
– Right to Object – to object to processing based on legitimate interests or direct marketing.
– Right to Withdraw Consent – to withdraw consent at any time where consent is relied upon.

To exercise any of these rights, please contact us at [email protected].

Under CCPA, California residents have additional rights, including the right to:

– Know what personal information is collected and shared.
– Request deletion of personal data.
– Opt out of the sale of personal information (Note: Ligne St. Barth does not sell personal data).
– Non-discrimination for exercising privacy rights.

6. Security Measures

We implement robust technical and organizational security measures to protect your personal data against unauthorized access, loss, misuse, alteration, or destruction. These include but are not limited to:

– TLS encryption for data transmission
– Access controls and authentication protocols
– Regular system updates and network monitoring
– Secure payment gateways
– Data backups and disaster recovery systems
– Employee data protection training

7. International Transfers

Due to the global nature of our operations, your personal data may be transferred and stored outside your country or jurisdiction, including locations outside the European Economic Area (EEA). In such cases, we implement appropriate safeguards, such as the European Commission’s Standard Contractual Clauses or reliance on adequacy decisions, to ensure your data enjoys a level of protection compliant with GDPR and applicable international privacy standards.

8. Data Retention

We retain personal data only as long as reasonably necessary to fulfill the purposes for which it was collected, including legal, regulatory, tax, accounting, and operational requirements. Specific data retention periods include:

– Account Data: Retained as long as the account is active and up to five years after closure.
– Transaction Data: Retained for a minimum of seven years for tax and legal compliance.
– Communication Data: Retained for up to three years following the last correspondence.
– Marketing Preferences: Retained unless and until consent is withdrawn.
– Usage and Technical Data: Retained for no more than 14 months in connection with analytics and website performance.

9. Cookie Policy

Our Site uses cookies and similar technologies to enhance browsing experience, perform analytics, and deliver personalized services. Categories of cookies we use include:

– Essential Cookies: Necessary for website functionality (e.g., authentication, shopping cart).
– Functional Cookies: Enable personalization features such as language selection or saved preferences.
– Analytics Cookies: Collect anonymized statistics on user interaction for performance insights.
– Performance Cookies: Track performance of the website and improve speed and responsiveness.

10. Cookie Management and Regulatory Compliance

Users are presented with cookie consent options upon their first visit to ligne-stbarth.com. You may amend your cookie preferences at any time via our cookie management tool or through your browser settings. We comply with all legal requirements under GDPR for obtaining user consent and under CCPA for providing “Do Not Sell My Personal Information” mechanisms where applicable.

11. Children’s Data

Our Site is not directed to or intended for children under the age of 13. We do not knowingly collect or process personal data from individuals under 13. If we become aware that such data has been collected without verifiable parental consent, we will take immediate steps to delete it. Parents or guardians who believe their child has provided us with personal data should contact us at [email protected].

12. Policy Updates and Revisions

We reserve the right to modify or update this Privacy Policy at any time to reflect changes in our practices, legal obligations, or technology improvements. We will notify users through the Site or by other appropriate means in the event of material changes. Continued use of ligne-stbarth.com following any changes serves as acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions, concerns, or requests regarding your personal data or this Privacy Policy, you may contact us at:

Email: [email protected]
Website: https://www.ligne-stbarth.com

We are committed to maintaining the highest standards of privacy and will address any inquiries promptly and thoroughly.

Ligne St. Barth is compliant with all applicable data protection regulations. Your privacy is a fundamental part of our commitment to quality and trust. Please contact us at [email protected] with any questions related to your data privacy.